Overview
WeFile is a Pakistani tax and corporate compliance practice serving businesses and professionals nationwide from Islamabad. Compliance buyers rarely know the name of the service they need – they know they have a notice, a deadline or a company to register. The site is organised around that: services are grouped by authority (FBR, SECP, ICCI, PSW) with plain-language descriptions, and a four-step path shows what happens after the first call.
Deliverables
What was produced
- 01
Homepage with a mega-menu grouping every service by the authority it sits under.
- 02
Service areas covering taxation, corporate registration, compliance, bookkeeping and retainership.
- 03
'Zero to fully compliant in 4 steps' onboarding explainer.
- 04
Client testimonials, an FAQ and a tax-and-compliance guide library for organic search.
- 05
Free consultation and WhatsApp as parallel conversion routes.
Approach
How it was designed
- 01
A near-black ground with a gold accent gives a compliance firm the seriousness of a legal practice without the stock-photo handshake.
- 02
Services are labelled by authority, because that is the vocabulary a client arrives with.
- 03
A credibility bar – years active, returns filed, companies incorporated – sits directly under the hero to answer the trust question first.
- 04
WhatsApp sits beside the consultation form, matching how the audience actually starts a professional conversation.
