Overview
Telefonzelle is a specialist mobile, internet and TV retailer with stores in Dresden and Weißwasser. Its advantage over a carrier-owned shop is that it sells every network, so the site is built around comparison rather than a single provider's range: tariffs side by side across all German carriers, devices to collect in store, walk-in repair, a sustainable screen-protector service and a business-customer track.
Deliverables
What was produced
- 01
Homepage leading with a device-repair enquiry, the highest-intent reason to arrive.
- 02
Service areas for mobile, internet and TV entertainment.
- 03
Tariff comparison across every German network with per-plan detail.
- 04
Repair flow, CUT & USE screen-protector service and a business-customer section.
- 05
Two store locations with appointment booking throughout.
Approach
How it was designed
- 01
'Fair – independent – competent' runs above the hero, because independence from any one carrier is the entire reason to walk in.
- 02
A deep red and warm off-white palette reads as a local specialist rather than a carrier franchise.
- 03
The repair enquiry is placed in the hero: a broken phone is urgent, and urgency converts.
- 04
Tariffs from every network are shown side by side with the carrier logos visible, making the independence claim checkable.
