Overview
Casa Sol runs Mexican restaurants in Dresden, Leipzig, Halle, Chemnitz, Erfurt, Magdeburg and Zwickau. A restaurant group site has a harder job than a single restaurant's: it must get a hungry visitor to the right branch fast, while still selling the brand. This one leads with a branch finder, then carries menus, a weekly deal calendar, party and event booking, gift cards, jobs and an 'Amigo' loyalty app across all seven locations.
Deliverables
What was produced
- 01
Branch finder as the primary path, covering all seven restaurant locations.
- 02
Menus and signature dishes presented per location.
- 03
Weekly deals ticker – Taco Tuesday, Burrito Bowl Thursday, BBQ brunch and more.
- 04
Event and party booking, gift cards, an event calendar and a jobs section.
- 05
Casa Sol Amigo loyalty-app funnel and an Instagram-fed gallery.
Approach
How it was designed
- 01
A saturated, pattern-heavy palette commits fully to the theme – a restrained Mexican restaurant brand would undersell the room.
- 02
'Find your piece of Mexico near you' comes before any menu, because the first job is routing to the right branch.
- 03
The weekly deal ticker gives regulars a reason to return to the site rather than go straight to a booking portal.
- 04
Every dish and interior photograph is used at full bleed, keeping food – not chrome – as the interface.
