Overview
AK Style is a barbershop on Kölner Straße in Altenkirchen. Its customers are not researching – they want to know what a cut costs, what the work looks like, and how to get an appointment, ideally without a phone call. The site answers those three things and nothing else: address and opening hours pinned into the hero, an expandable price list, a gallery of real cuts, and WhatsApp as the primary booking route.
Deliverables
What was produced
- 01
Bilingual (DE/EN) site with address and opening hours in the hero.
- 02
Expandable service list – men's cuts, fades and contours, beard and shave, children's cuts – with prices and durations.
- 03
Customer gallery of finished cuts and a reviews section.
- 04
WhatsApp, phone and route planning as the three booking routes.
Approach
How it was designed
- 01
The shopfront photograph is the hero, so a customer recognises the place from the street before they arrive.
- 02
Opening hours and address sit in a fixed card over the hero – the two most-asked questions, answered without a scroll.
- 03
Services expand in place rather than linking away, keeping the whole price list on one screen.
- 04
WhatsApp leads the booking options because it is how this audience already contacts a local business.
