Overview
HavenCity is a driving school teaching categories B, B197, BF17 and A. Learners choose a school on three things: how fast, how much, and whether they will be looked after – so the site answers all three above the fold. Theory in seven working days, a licence in as little as fourteen, taught in German, Turkish and English, with the live theory-lesson schedule published so a learner can see exactly when they could start.
Deliverables
What was produced
- 01
Multilingual site (German, Turkish, English) with a free no-obligation enquiry as the conversion.
- 02
Licence category pages for B, B197, BF17, A and more.
- 03
Live upcoming theory-lesson schedule published on the site.
- 04
Pricing and registration, differentiators, careers, FAQ and an Instagram feed.
Approach
How it was designed
- 01
'We do not train test candidates – we train safe road users' leads the positioning, separating the school from the crash-course competition.
- 02
The '14 days to your licence' figure is given its own card in the hero, since speed is the first filter a learner applies.
- 03
The theory timetable is published rather than gated, so a learner can plan without calling.
- 04
Language options are surfaced in the header, because multilingual teaching is a genuine differentiator in this market.
