Overview
Team UXD is a design studio offering brand, website and app design to startups. Its promo had to say all of that in well under a minute, so it is built almost entirely from type: short lines – 'Scale your Startup', 'Let your product speak for itself', 'We create brands that are seen and heard' – cut to the music across a rotating set of saturated backgrounds, with glimpses of the studio's client work in between, ending on the web address.
Deliverables
What was produced
- 01
A 38-second kinetic-typography film cut to music, delivered at 1080p.
- 02
Animated treatment of the studio's X mark, recoloured scene by scene.
- 03
Device and screen sequences showcasing client projects.
- 04
Web address end card.
Approach
How it was designed
- 01
Every message gets its own screen and its own colour, so the film reads as a sequence of posters rather than a paragraph.
- 02
One or two words per line are picked out in a second colour – 'your Startup', 'product', 'brands' – giving each cut a single word to land on.
- 03
A refined serif against saturated fields avoids the default look of tech promos, which matters for a studio that is selling taste.
- 04
Short cuts of real project screens sit between the lines of type, so the claims are backed by work rather than adjectives.
