Animation · 2021

Education · Product Film

A one-minute product film for Mathebibel, a German maths-learning platform, presenting its topic library, explanations and eBooks across desktop and mobile.

Client
Mathebibel
Discipline
Animation
Tools
Adobe After Effects

Overview

Mathebibel explains school and university maths – algebra, analysis, geometry, stochastics – and sells eBooks alongside its free content. With that much product to cover, the film is built in two movements: a fast sweep across the desktop site, with pages tilting and stacking in 3D space to show the breadth of the library, then a slower mobile chapter on concentric rings that picks out the eBook store, customer proof and individual topics. It opens on a search bar and closes on the mascot logo and URL.

Deliverables

What was produced

  • 01

    A 60-second product film at 1080p covering desktop and mobile.

  • 02

    3D page-stack sequences presenting the desktop topic library and content pages.

  • 03

    A mobile chapter highlighting the eBook store, customer proof and topic pages.

  • 04

    Animated logo lock-up with the Easy-Tutor sponsor line, and a URL end card.

Approach

How it was designed

  1. 01

    Breadth first, depth second – the desktop sweep says 'there is a lot here', then the mobile chapter slows down to show what a single visit looks like.

  2. 02

    Pages are tilted and layered rather than shown flat, so a dozen screens can pass in seconds without feeling like a slideshow.

  3. 03

    Serif titles – 'Explore Mathebibel', 'Learn and Explore Geometry' – give an education product a calm, bookish voice.

  4. 04

    The mascot and an orange URL pill anchor the brand moment, echoing the site's own call-to-action colour.

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