Overview
myJewlex is a jewellery marketplace connecting buyers with jewellers. The collateral had to do two jobs at once: introduce a founder in person, and recruit stores onto the platform – so the card carries contact details on one face and the platform's offer on the other.
Deliverables
What was produced
- 01
Double-sided business card with contact details, QR code and a 'Key Offerings' summary.
- 02
'Why join myJewlex?' recruitment panel listing the platform's benefits to jewellers.
- 03
Store onboarding kit poster built around a line-art portrait.
- 04
Fabric and interior presentation mockups.
Approach
How it was designed
- 01
A single-weight line-art portrait wearing the jewellery gives the brand an illustration it owns, instead of licensed product photography.
- 02
Warm gold on off-white reads as jewellery without gradients or foil effects that would not survive cheap printing.
- 03
The card's reverse is treated as a mini sales sheet, so a handshake doubles as a pitch to a prospective seller.
- 04
The QR code is given real space rather than tucked into a corner, because it is the actual conversion point on the card.
