Overview
A cross-section of logo work for clients in food, healthcare, sport, construction, film, media and childrenswear. The collection is deliberately varied: a badge that has to survive a food label, a mascot that has to charm a parent, a monogram that has to be cut for a building façade. Several marks are shown in situ, because a logo is only finished once it has been seen at the size it will actually be used.
Deliverables
What was produced
- 01
Fifteen logo marks across badge, wordmark, mascot, monogram and lock-up formats.
- 02
Signage applications for WBS, Clickkarr and Media Room 360.
- 03
Apparel application for Great Athletes, embroidered on denim.
- 04
Presentation mockups for client sign-off.
Approach
How it was designed
- 01
Each mark is drawn for its hardest use first – a food label, an embroidered pocket, an illuminated façade – rather than for the pitch deck.
- 02
Badge formats are used where a brand needs to signal heritage or certification; mascots where the buyer is choosing on warmth.
- 03
Every logo is tested in single colour before colour is added, which is what keeps them working on invoices, stamps and stitching.
- 04
In-situ mockups are part of the deliverable so a client can judge scale and contrast before committing to fabrication.
