Overview
Makaan Solutions marketed the Bahria Town Peshawar launch across social channels in Urdu and English. The brief was a campaign, not a set of posts: a teaser run of 'Coming Very Soon' creatives that hands over to 'Thriving Biggest Opportunity' offer posts, with a consistent look holding the two phases together.
Deliverables
What was produced
- 01
Six square social creatives spanning the teaser and launch phases.
- 02
Bilingual headline treatments setting Urdu alongside English.
- 03
A reusable layout system – logo placement, gold rule, headline block and URL footer.
Approach
How it was designed
- 01
A deep navy-and-gold palette runs through every post, so the campaign is recognisable in a feed before the logo is read.
- 02
Headlines are set in a wide display serif in caps, which gives a property launch the weight of an announcement rather than an advert.
- 03
Urdu and English are given separate, balanced positions instead of one being squeezed in as a subtitle.
- 04
Each post keeps the same footer band – logo, ribbon, website – so the campaign reads as one voice across a scrolling feed.
