Overview
Mello is a specialty coffee shop in Brooklyn serving espresso, cold matcha and fresh bakes, open daily 7am–6pm. A neighbourhood café's website is not a sales funnel – it is a menu, a set of opening hours and a map, read on a phone by someone standing a few streets away. This one gets those three out of the way immediately, then spends the rest of the page making the place look worth the walk.
Deliverables
What was produced
- 01
Homepage with the drinks hero, opening hours and directions in the first screen.
- 02
Complete menu – espresso, matcha and tea, cold drinks, blended, bakes and bites – with prices.
- 03
'What are you in the mood for?' guided menu picker.
- 04
Brand story, loyalty card, venue photography and a visit section.
Approach
How it was designed
- 01
Product photography is shot bright and close so a drink reads instantly at phone size.
- 02
Opening hours run in a persistent ticker rather than sitting in the footer, because that is the single most-checked fact.
- 03
Hand-drawn marks and a fresh green-and-cream palette give a small café a personality that chain branding cannot copy.
- 04
The full menu with prices is published rather than teased – hiding it only sends the visitor to a third-party listing.
