Overview
Bullen's is a burger food truck that parks somewhere different each day. That single fact defines the site: a customer's two questions are 'where is the truck today?' and 'can I order before I get there?'. Both are answered in the first screen, followed by the menu – smash burgers, combo meals, ice-cold drinks – and the list of regular pitches.
Deliverables
What was produced
- 01
Homepage with a 'Where's the truck?' locator and the order-ahead route.
- 02
Menu covering smash burgers, combo meals and drinks.
- 03
Three-step order-ahead explainer – pick, grill, collect.
- 04
Regular parking spots, about and contact sections.
Approach
How it was designed
- 01
A bold flat-colour hero with an illustrated burger makes the brand readable on a phone in daylight beside a parked truck.
- 02
'Where's the truck?' sits above the menu, because location is the blocker – nobody orders food they cannot find.
- 03
Order-ahead is explained in three steps with no account required, matching a queue-length attention span.
- 04
Playful illustration replaces food photography, keeping the site cheap to update as the menu rotates.
