Overview
ATIFAH sells contemporary minimalist clothing – elevated essentials in premium materials for an urban buyer. In this segment the brand has to be established before the price is shown, so the site opens as a fashion editorial and only then behaves like a shop: featured collection, new arrivals, lookbook, wishlist, cart and a free-shipping threshold announced in the top bar.
Deliverables
What was produced
- 01
Editorial homepage with a full-bleed campaign hero.
- 02
Featured collection and new-arrivals grids with pricing and quick-add.
- 03
Lookbook, about and contact pages.
- 04
Cart, wishlist, search and a free-shipping threshold announcement bar.
Approach
How it was designed
- 01
A monochrome palette and wide-tracked type let the garments supply the only contrast on the page.
- 02
The hero sells the aesthetic, not a product – in premium fashion the brand has to land before the price does.
- 03
Product cards stay quiet: image, name, price, and nothing else competing for attention.
- 04
The free-shipping threshold is announced in the top bar, the one commercial message worth placing above the brand.
