Overview
Cardana Utensils makes compostable disposable tableware. The film had to land an environmental argument in under a minute and a half, for an audience that has never thought about where a takeaway cup ends up. It opens on a foam cup sinking into the ground as a counter climbs to 450 years, introduces Cardana's cups and plates as the certified-compostable swap, deals with price in a cash-register scene, and closes on a waste truck leaving flowers in its wake before the brand end card.
Deliverables
What was produced
- 01
An 81-second 2D explainer with a full soundtrack, delivered in 16:9.
- 02
Illustrated scenes covering the problem, the product range and what happens after use.
- 03
The Cardana recycling-mark logo carried as a corner bug through every scene.
- 04
Brand end card with contact details.
Approach
How it was designed
- 01
The problem is told before the product appears – a sinking cup and a 450-year counter make the stakes concrete before Cardana is named.
- 02
Greens and kraft browns echo the unbleached look of the products themselves, so the brand and the argument read as one thing.
- 03
Each scene is a single object on a quiet ground – cup, plate stack, cash register, tree – so the story still follows with the sound off.
- 04
The logo stays in the corner throughout, because explainers get clipped and reshared, and every fragment should still carry the brand.
