Overview
Two social creatives that show the same discipline applied to opposite briefs. Audionic sells a physical product where the feature list is the argument. EUSOL sells enterprise software where the product is invisible and the diagram has to do the explaining.
Deliverables
What was produced
- 01
Audionic product post with three feature callouts – noise cancellation, 40-hour battery, audio quality.
- 02
EUSOL ERP post with a system diagram covering finance, inventory, HR, CRM and e-commerce.
- 03
Consistent logo and call-to-action placement for both brands.
Approach
How it was designed
- 01
For Audionic, a single concentric spotlight isolates the product and gives a black object something to sit against.
- 02
Feature callouts are set as three equal pills, so no single spec dominates and the list stays scannable.
- 03
For EUSOL, the diagram is drawn as connected nodes around a central device, making an abstract platform feel like a system you can point at.
- 04
A cool green-and-navy palette keeps the B2B post credible while staying brighter than typical enterprise software marketing.
