Overview
Salons, clinics and workshops lose bookings every time the phone rings while everyone's hands are busy. Callmate is our concept for an AI receptionist that picks up instead: it speaks naturally, understands what the caller wants, checks the real calendar, books or reschedules, and sends a text confirmation. Anything unusual – a complaint, a complicated colour correction – is transferred to a person with a summary of the call so far.
Challenge
The problem to solve
Callers hang up on robots. The assistant had to sound and behave like a good receptionist – quick, polite, sure of the facts – and know when to stop and hand over.
Deliverables
What was produced
- 01
Voice assistant for inbound calls with natural turn-taking and interruptions.
- 02
Live calendar integration for booking, rescheduling and cancellations.
- 03
SMS confirmations and reminders for every booking.
- 04
Owner dashboard with live calls, transcripts, call log and summaries.
- 05
Transfer rules that pass calls to staff, with a summary of what was said.
Approach
How it was designed
- 01
The assistant only offers times it has just read from the calendar, so it never promises a slot that is gone.
- 02
Every call becomes a short written summary, so the owner can review a day of calls in a minute.
- 03
Transfer is quick and polite, and the person who picks up already knows why the caller is ringing.
- 04
Bookings made by the assistant are marked in the calendar, so the team can see at a glance what it is doing.
Outcome
Where it landed
Conversation design, voice pipeline architecture and dashboard design, with a prototype handling bookings against a test calendar – scoped for a pilot in one salon.
A self-initiated studio concept, not client work – which is why it has no client name, testimonial or result figures.



