Overview
A three-screen website concept for a beauty salon that sells craft rather than discounts. The design leans on skin-close photography and a restrained blush palette to make the treatments feel considered, with booking never more than one click away.
Deliverables
What was produced
- 01
Homepage concept built around the 'Where Beauty Meets Artistry' positioning line.
- 02
Treatment detail page pairing a macro treatment photograph with a named specialist.
- 03
Services overview page with a repeating card pattern and a persistent booking action.
- 04
Laptop presentation mockups shot in natural light for the client pitch.
Approach
How it was designed
- 01
Blush pink and warm cream keep the palette soft, with a single deep rose reserved for buttons so the booking path is always obvious.
- 02
An italic serif sets treatment names apart from the surrounding sans-serif copy, giving each service a signature feel.
- 03
Photography is cropped tight on skin and hands, keeping the focus on the result rather than the interior.
- 04
Service cards repeat one layout so the salon can add or retire treatments without redesigning the page.
